An open and honest public blog, written by an authoritative voice from within your company, allows your business to create a different type of experience between you and your customers: it allows you to create legitimate conversations that simply weren’t possible before online blogging. Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming and tedious methods used for
gaining feedback. If you want to know why your latest product isn’t selling, you can as
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